World renowned soccer player, David Beckham, has never been shy about his many tattoos. I was never interested in what they meant or how many he had, but when UNICEF released a commercial starring David Beckham's body as a canvass, I became interested.
The commercial advocates for children that receive abuse; whether is physical or verbal, the commercial's slogan was,
"Violence Can Mark Children Forever." In this, they use the analogy that violence and abuse will stick with the child forever, just like a tattoo does. In this advertisement, they also use dark imagery to show the audience that abuse can engrave horrible things into children's minds. Because UNICEF is using David Beckham's body as a sketchpad, you can see live drawings of various images. For example, one that was especially scary to me was a young girl that had been messaging a boy via a dating application. Then the audience is taken to a scene where the same girl is standing waiting for someone. In the distance, you see a young boy waiting but that same young boy turns into a man, that takes the girl away. That was really eye opening to me because in today's society, social media and social networking is extremely prevalent. That scares me because you never truly know who is hiding behind the computer screen.
I think the producer did achieve his purpose because he made his audience feel sympathy for the children. Without a doubt, this may have struck a nerve for many that might have suffered child abuse and for those who have seen others go through child abuse. I also really liked this commercial because they weren't asking for donations, but they have asked for awareness. At the end of the commercial David Beckham repeats for the second time, "Violence Can Mark Children Forever," which will stick in the back of my mind forever.
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